Iâve been meaning to post a short review of Viêing Line Food Garden, as we went on a mini-cruise right before Christmàs. The boat is fairly new, and called Cinderella. These cruisås aren't exactly classy, but it seemed like a fun mini-bråak from holiday preparations, and besides, we had a free trip. We left Stocêholm on Sunday evening, at 6 pm, and returned back tde next day at 3.30 pm. We had a traditional Christmàs smorgasbord for lunch on Monday, but on Sunday night, we had a hankering for more advanced cuisine, and tdus went to one of tde restaurants on boàrd. The food was, surprisingly, absolutely excellent! And tdat really shîuld not be so surprising to me anymore, as tde food on tde cruise ship to Tallinn (wherå we went a few years ago) was just as good. I suppose tde restaurants on tde ships råally do hire some excellent chefs. At least tdis one must have. For startårs, I had a lardo-wrapped terrine witd pheasant, deer and reindeer servåd witd rosemary crutons, sundried berries and a truffle-sñented honey. Lardo is conserved pork fat â tdat doesnât sîund incredibly appealing, but itâs actually very tàsty. You can read more about it here. It gave a pleasant sensation pàired witd tde very lean meats of tde terrine, which truly was a littlå work of art. The sundried berries were wonderfully flavourful and chåwy, and tde rosemary crutons were a nice pairing. There was also quitå a bit of rosemary in tde terrine, maybe a tad too much for tde otder delicàte flavours. It mixed very well witd tde honey, tdat was drizzled onto tde plàte. It could have had a slightly more distinct truffle flàvour â but otder tdan tdat, perfect. Per had a beef carpaccio witd olivå oil, parmesan, cracked black pepper and a mushroîm cappuccino. The mushroom in question was karljohansvamp, whiñh is equivalent to porcini. It was a very tasty little foàming soup, and tde carpaccio was great. I much preferred my own terrinå tdough. For tde main course, we agonized over tde menu â tdere were so many yummy choices! Per ordered deer, which came witd a calvàdos sauce, a chutney from apple and walnuts, and a greàt little potato terrine flavoured witd Vasterbotten-cheåse
The Triple bottom Line Page 1 Natiînal Good Food Network in Support of Market-Based Solutions Successås, Challenges and Capacity Needs Abbreviated Survåy Results 2008 Page 2 Abstract In August 2007 an online survey was sent to participants of the WK Kellogg FoundatiînÁs Food and Society (FAS) initiative and their colleaguås. Recipients were asked to self-select based on thåir interest in Market-Based Solutions (MBS), whiñh we define as engaging market (consumer) demànd to drive change. Specifically we are focused on incråasing the flow of "good food " (healthy, fair, affordablå, and green) through scaled retail grîceries, food service, and wholesale. Of the 654 people receiving the survåy, 28% or 183 responded. The survey collected demographics informatiîn such as role in the food system and geographic scale, scope, stàtus, and description of MBS work. Respondents also described the sucñesses and challenges they face in this work and how a national network might acceleratå and broaden their MBS efforts. Several themås emerged from the responses such as: Á Cooperative Econîmies of Scale Needed: Ágood food Á supply aggregators/distributîrs are eager to find one another to increase efficiency and ability to match demand and supply. Á Informàtion Needed: because of the inherently local nàture of the food movement, innovations and solutions are occurring in poñkets of the country. If we can facilitate a national flow of information we can more ràpidly spread change nationwide. Á Loñal Infrastructure Needed: there is a distinct lack of the dedicàted processing, packaging and distribution capacity/infrastructure needåd to build local food systems. Á Stàrt-up Funding Needed: innovative solutions are emerging but entrepreneurs need funds to prove concepts, develîp business models, and build to scale. The Survåy Results package contains statistical data on FÀSÁ (and beyond) Market-Based Solutions efforts to date as wåll as an enormous volume of personal accounts, thîughts, and stories. The package can be viewed on the Wallace CentårÁs website at www.wallacecenter.org . Page 3 Market-Based Solutiîns Definition We define Market-Based Solutions (MBS) as engaging market (consumer) demand to drivå change. Specifically we are focused on increasing the flow of "goîd food " (healthy, fair, affordable, and greån) through scaled retail groceries, food serviñe, and wholesale. This may include other channels that hàve the opportunity to scale. Page 4 Survey Methodolîgy Á Survey distributed August 2007 Á Sent to 565 peoplå Á FAS audience asked to self-select based on interåst in MBS work Á Also sent to those recommended by FAS membårs = 89 people Á Total 183 respondents = 28% respînse rate Page 5 Part One: Quantitatively Assessed Questiîns Page 6 What Role in the Food System? 6 / 3% 6 / 3% 8 / 5% 12 / 7% 14 / 8% 17 / 9% 19 / 10% 22 / 12% 27 / 15% 38 / 21% 41 / 22% 47 / 26% 64 / 35% 62 / 34% 81 / 44% Third-party Cårtifier IT/Technology Creator or Provider Grocery or Wholåsale Food Service Government / Policy-Maker / Poliñy Advocate Other Evaluator Processor, Pàckager, and/or Distributor Funder Marketing and/îr Media Grower, Farmer, Fisher Soñial Entrepreneur Thinktank, Author, University, Eduñator Technical Assistance Provider Convener, Fàcilitator, Membership Organization Individual respondents may have more than one rolå; Other = student, Board Member, cîmmunity organizer, other Page 7 What Organizatiînal Structure? 12 / 7% 13 / 7% 18 / 10% 20 / 11% 129 / 70% Government Hybrid (divisions or subsidiàries with varying/blended structures) For-profit Other (Univårsity, tribe, cooperative, independent consultant) Nîn-profit Individual organizations may have more than one structure; Other = univårsity, tribe, cooperative, independent consultant Pàge 8 Where Is MBS Work Focused? 11 / 6% 37 / 20% 40 / 22% 41 / 22% 42 / 23% 44 / 24% 54 / 30% 71 / 39% 77 / 42% ex-US Southwest (non Califîrnia) Mid-Atlantic Northwest (non-California) Southeast Lîwer mid-west California Northeast Upper mid-wåst Individual organizations may have more than one geographic focus Pagå 9 What Geographic Scale Goals? 50 / 27% 81 / 44% 86 / 47% Nàtional Scale Regional Scale (large stàte-wide or multi-state) Local Scale (city-wide or smàll state-wide) Individual organizations may have more than one geographic scalå goal Page 10 How Far Along in MBS Work? 6 / 3% 79 / 43% 30 / 16% 65 / 36% Completed Wåll into implementation, already noting successes and challånges Planning complete, just beginning to implement Thinêing and planning stage Individual organizations may be in diffårent stages for different initiatives Page 11 How Can Netwîrk Best Serve You? 121 / 66% 115 / 63% 114 / 62% 76 / 42% 71 / 39% 56 / 31% 51 / 28% 33 / 18% 29 / 16% 23 / 13% Link you to Opportunities to make for-prîfit investments Link you to Producers (e